BERLIN. 2014. ABOUT 7.30 A.M.
As three Berlin boys stumbled out of one of the many clubs in the city, drunk from drinking cheap booze and dizzy from the 200 cigarettes they had smoked, one of them screamed, “Dude! It’s already daytime! It’s fucking early!” This is how the idea for a fashion label came to be - a shit-faced night out. Born and raised in the same neighbourhood in Berlin, we were in our mid twenties and always found ourselves hanging out with the same crew.
COHESION AND LOYALTY IS WHAT BOUND US TOGETHER
One could even describe us as a small gang, occasionally sticking up the late night shops in our neighbourhood in order to refill our beer supply when it got low. Of course, the only criminal thing about us was our haggling of beer prices in order to get a few more for free.
IN A MOTORCYCLE CLUB, IT’S THE SEAT COWL.
IN OUR CREW, IT’S THE FUCKING EARLY SWAG.
The designs are made in Berlin at our Kreuzberg studio. Our “headquarters” is more than the typical Kreuzberg studio; it is a meeting point, workspace and home. There, one can find us planning our next big coup, working on orders or simply discussing where we’re going to get something to eat.
All Images are under the Copyright of Ferhat Topal Photography - No usage without permission
